Loren G is a luxury hat brand that also offers swimwear and sportswear, located in Marbella, Spain. In 2020, I had the opportunity to lead the project from start to finish with the goal of bringing the brand to life by creating various digital and print materials.

During the process, I had to conduct several photo sessions of both models and products to later showcase on social media, the website, and to create printed materials such as business cards, magazines, etc.

I also rebranded the company to better position it in the market, aligning it with current trends to stand out and achieve better recognition.